Sjöö Sandström

Stockholm, Sweden

Our story is a timely journey starting out in Stockholm in 1986. At that time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualized a bridge between tradition and technology. They asked themselves whether craftsmanship and high-tech innovation could symphonize in one single watch. And soon an idea was born. Honing their skills, they introduced the Automatic in 1993, an elegant handmade watch that went on to win the esteemed Excellent Swedish Design award in 1995.

- Sjöö Sandström

Words: Sjöö Sansdtröm

Photos: Philip Käll